Your profile photo accompanies your business name in search results and when you interact with users. Your logo is always a good choice, although you may need to modify it to fit a circular format. It will be cropped to a circle, so don’t put any critical details in the corners. Facebook also gives you the option to unpublish your page. If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy. Just make sure you’re logged into the account that has admin access to the page.
Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels. Check out our social media specs cheat sheet for details on how it will appear on different devices. You can access these resources either from the left-hand menu of your business Page or by typing business.facebook.com into your browser. From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more. To create a Facebook business Page, you first need to have a Facebook profile.
An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page.
Step #5: Add your profile picture and cover photo.
- The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA.
- However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features.
- If you are not the admin but believe the page violates your rights, you can report it to Facebook as described above.
- Keep in mind that this shouldn’t be your personal information.
In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.
Step #3: Fill out your bio.
Then, either head to the Create a Page link or navigate to the Pages menu through the top menu button. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. If you’ve never had a Facebook profile or business Page before, don’t fret. The process of setting up your Facebook presence is fairly straightforward and shouldn’t take more than an hour.
Turn Page notifications on your profile on to receive updates about your Facebook Business Page even when you’re logged into your personal profile. If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point. Just enter your WhatsApp number and get a confirmation code to enter. As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels (but will appear as 128 x 128 on smartphones). Press the blue Create Page button when you’re ready to move on to the next step. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand.
A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more. You can also access Meta Business Suite via a dedicated mobile app that’s available for both iOS (iPhone) and Android. Your Page name will ideally be the same as your business name. However, if you’re a small business, another Page might already be using that name.
As you can see at the bottom, Facebook is keeping track of our page health score as we go. Once you’ve got everything on this screen the way you want it, click Next. So those are the basic steps on how to create a new Facebook page. For instance, if you own a Pizza Shop in Key Largo, Florida, then the words “Key Largo” Florida and Pizza Shop should all be in your bio.
The right CTA button can encourage visitors to shop, visit your Facebook Group, book an appointment, and more. For category, type a word or two that describes your business and Facebook will suggest some options.
Can I delete a Facebook Page without being an admin?
Even national or global brands can tap King Johnnie Casino Facebook into this trend with content creation that speaks to very specific target audiences. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
